Ask BrandHub
BUILDINGA local Llama model that answers questions about BrandHub (opens in a new tab)'s data by writing its own PostgreSQL queries. Fewer spreadsheets, more asking.
- question
- Llama
- SQL
- answer
Product builder 
I give teams their minutes back.
Hi, I'm Tanay. I track down where time leaks out of a workflow, map the fix, and stay until it ships. For BrandHub (opens in a new tab), a B2B ordering platform, that took creating an order from 20 minutes to under 3.
it prints when you scroll.
sound is optional.
Hi. The receipt is real.
RECEIPT #001 · ORDER CREATION BEFORE BRANDHUB · V1 · TODAY TAPto print
JIRA, BRANDHUB, FIGMA, SQL, CLAUDE, YOORALLA, POWER BI, EXACT, UAT, HUBSPOT, OKRS, SHOPIFY, BOL.COM, REACT, NODE.JS, POSTMAN, HUME, BPMN, MOLLIE, POSTHOG, EYETEA, ROVO, RMIT, BXTX360
The Flow Files
All 10 →
01 Finance: The €50 that never reached month-end 
02 Portal: Three things need your attention today 
03 AI: 20 of 30 bug reports never reach a developer 
04 Saying no: The portal nobody used 
05 Zoho: The faster signup lost 
06 KitKat: Have a break, have an AI break 
07 Heinz: Ask an AI to draw ketchup 
08 Cadbury: Shah Rukh Khan, for every corner shop 
09 Coke: Your name, on a bottle 
10 HEY: The welcome that came with homework Your turn 
What brought you here?
Pick one. I'll show you the two stories worth your time.
Good pick. Both are short.
The two that show how I decide.
File 03 · 4 min 20 of 30 bug reports never reach a developer
The receipts
Numbers from things that shipped. Each one links to the story behind it.
all numbers from real
releases, 2020 to 2026.
I checked. twice.
What's BrandHub?
The platform behind most of these receipts.
A B2B ordering platform that 120 resellers of branded goods run their business on. They sell the napkins, cups and uniforms. BrandHub (opens in a new tab) runs everything behind the sale: orders, their customers' portals, suppliers, the warehouse and the invoices. I've worked on it since 2024.
- Reseller dashboard
- Customer portals
- Suppliers
- Warehouse
- Finance
20:00 → 2:30 to create an order: the old way vs BrandHub today ~80 hrs of manual finance work gone every month 20 of 30 incident reports a day sorted out by AI, no developer needed 20 h → 6 h to prepare a sprint, with the Claude skills and agents I built 60 → 15 change requests after sign-off, per release. Under 10 once a sprint starts. 3,000+ invoices and credit notes a month, sent through Exact Online
The receipts
2020 to 2026What's BrandHub?
A B2B ordering platform 120 resellers of branded goods run their business on: orders, customer portals, suppliers, warehouse and invoices. Most of these receipts come from BrandHub (opens in a new tab).
Verified reviews · 6 of many
Reviews from verified colleagues
Short excerpts, word for word. The full versions are on LinkedIn.
Review 01 · Verified on LinkedIn
"Tanay quickly understands complex challenges and translates them into practical solutions the team can immediately build on."
Patrick van den Ham CEO · BrandHub (opens in a new tab) Review 02 · Verified on LinkedIn
"His BRDs, PRDs, and FRDs are crisp, thorough, and always on point."
Deepak Kaku Director of Product · managed Tanay directly Review 03 · Verified on LinkedIn
"He goes the extra mile to get the requirements clear and gives the client options where they can pick from."
Bart Spilt AI Specialist · worked together on AI Review 04 · Verified on LinkedIn
"He was instrumental in grooming features, ensuring that developers had a deep understanding of both business goals and technical details."
Shubhankar Suley Lead Software Engineer · The Branding Club (opens in a new tab) Review 05 · Verified on LinkedIn
"Tanay is amazing!"
Boudewijn Graveland Founder · The Branding Club (opens in a new tab) Review 06 · Verified on LinkedIn
"He is an exceptional software developer with strong managing skills."
Vinayak Iyer Founding member · OTTOHM Reviews
On LinkedIn →Review 01 · Verified on LinkedIn
"His BRDs, PRDs, and FRDs are crisp, thorough, and always on point."
Deepak Kaku Director of Product · managed Tanay directly Review 02 · Verified on LinkedIn
"Tanay quickly understands complex challenges and translates them into practical solutions the team can immediately build on."
Patrick van den Ham CEO · BrandHub (opens in a new tab) Review 03 · Verified on LinkedIn
"He was instrumental in grooming features, ensuring that developers had a deep understanding of both business goals and technical details."
Shubhankar Suley Lead Software Engineer · The Branding Club (opens in a new tab) The Flow Files
Product decisions, drawn as comics. Each one opens with a receipt, then lets you make the call before I do.
File 01 · 4 min The €50 that never reached month-end
File 02 · 4 min Three things need your attention today
File 03 · 4 min 20 of 30 bug reports never reach a developer
File 04 · 3 min The portal nobody used
File 05 · 5 min The faster signup lost
File 10 · 4 min The welcome that came with homework
Campaign files
made for Instagram. swipe them like posts.
What I'm building now
Most of my week is AI work, including Claude skills I built to make my own job easier. Some of it runs every day. Some of it is still on paper.
Ask BrandHub
BUILDINGA local Llama model that answers questions about BrandHub (opens in a new tab)'s data by writing its own PostgreSQL queries. Fewer spreadsheets, more asking.
- question
- Llama
- SQL
- answer
Sales call to quote
DESIGNEDOn BrandHub (opens in a new tab), it listens to the order call, pulls out products and quantities, and drafts the order. Target: 5 to 6 minutes instead of 10 to 15.
- call
- transcript
- catalog
- quote
Peirce
BUILDINGJira, Figma, Confluence and Teams in one place. When something changes, AI shows what else it touches.
- plan
- talk
- design
- ship
Building now
The lab → Order call to draft DESIGNED On BrandHub, AI turns a sales call into draft order lines. Ask BrandHub BUILDING Llama + PostgreSQL. Ask BrandHub a question, skip the spreadsheet. Invoicing platform BUILDING Manual and system invoices, end to end. Peirce BUILDING Jira, Figma, Confluence and Teams, in one place.
Campaign files
Swipe like posts
Things I built on weekends
More on GitHub →
Cosmos FA LIVE
Built for my friend Deepak's football academy in Thane and Mumbai. On a parent's phone it feels like an app: stories at the top, programmes by age, and a free trial booked in a few taps.
cosmosfa.in → (opens in a new tab)
Mafia LIVE
The party game in a browser. Make a room, share the code, find the Mafia before it's too late.
mafia-game-ivory.vercel.app → (opens in a new tab)
VibePass STAGING
An events platform with four portals: super admin, company, company staff and customer. Businesses get approved, launch their events, and run money, sponsors and staff in one place.
vibepass-staging.vercel.app → (opens in a new tab)
